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Writing for Impact: Publication, Policy and Media

Friday, 28th September 2018
9.30am to 4.30pm
Farringdon Room, St Bride Foundation, Bride Lane, Fleet Street, London, EC4Y 8EQ


  • Professor Jane Ogden – University of Surrey. Publishing in academia and dealing with the media
  • Rebecca Harkin – Wiley. The publisher's perspective
  • Professor Jim McManus – Director of Public Health, Hertfordshire County Council. How to write for different audiences to achieve impact


9.30 – Registration and coffee

10.00-10.15 – Welcome from Angel Chater (HPPHN Chair)

10.15-12.15 – Jane Ogden (University of Surrey)

As researchers we often write for different audiences who have different backgrounds, interests and motivations. This talk will explore the differences between writing for the media, for publication or for policy and will focus on style, focus and content. It will also address some of the tensions raised by writing for these different audiences and the challenges for maintaining a sense of academic integrity whilst getting the message out beyond the ivory tower.

12.15-1.30 – Lunch break AND walk

1.30-2pm – Rebecca Harkin (Wiley)

This presentation focuses on the practical steps that an author can take to maximize the impact of their work on publication. It begins with a brief overview of ‘impact’, how the understanding of what this means is changing, and how different forms of impact are measured. It will then look at what authors can do to increase the impact of their research including structuring the narrative, discoverability, embracing other metrics such as altmetrics, the role of social media, and some recent developments such as pre-print servers and data sharing.

2.15 – Coffee

2.15-4.15 – Jim McManus (Director of Public Health, Herts)

How do you write for different, especially non technical audiences to achieve impact? What’s the difference between a scientific report, a policy making report and an article? How would you right for politicians and senior decision-makers? This session will help you understand your own assets and also your own biases about writing styles and flexing how you write, and give you some tools and tactics for writing for different audiences.

4.15-4.30 – Closing remarks from Angel Chater

Additional Information

Refreshments and lunch will be provided.

Please note that this event will be filmed and photos may be taken. By taking part in this event you grant the organisers full rights to use the images from any photos and video recordings to be used for publicity. This includes (but not limited to) printed and online publicity, news letters and video recordings on this website. If you do not wish to be photographed please inform us at the registration desk for this event on arrival.

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