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Behavioural science focuses on the human mind by examining and understanding the reasons behind human behaviour. Behavioural Science requires a diverse skill set and can be applied across various applied settings. These include Public Health, Local Authority, Policy and Police force to name a few.

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Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Etiam porta sem malesuada magna mollis euismod. Nulla vitae elit libero, a pharetra augue. Nullam id dolor id nibh ultricies vehicula ut id elit. Maecenas sed diam eget risus varius blandit sit amet non magna.

Nullam quis risus eget urna mollis ornare vel eu leo. Curabitur blandit tempus porttitor. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Maecenas faucibus mollis interdum.

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Donec sed odio dui. Aenean lacinia bibendum nulla sed consectetur. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras justo odio, dapibus ac facilisis in, egestas eget quam.
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Nullam id dolor id nibh ultricies vehicula ut id elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec ullamcorper nulla non metus auctor fringilla. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Nullam quis risus eget urna mollis ornare vel eu leo.

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Behavioural science focuses on the human mind by examining and understanding the reasons behind human behaviour. Behavioural Science requires a diverse skill set and can be applied across various applied settings. These include Public Health, Local Authority, Policy and Police force to name a few.

H3 Fusce dapibus, tellus ac cursus commodo, tortor mauris

Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Etiam porta sem malesuada magna mollis euismod. Nulla vitae elit libero, a pharetra augue. Nullam id dolor id nibh ultricies vehicula ut id elit. Maecenas sed diam eget risus varius blandit sit amet non magna.

Nullam quis risus eget urna mollis ornare vel eu leo. Curabitur blandit tempus porttitor. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Maecenas faucibus mollis interdum.

H3 Maecenas faucibus mollis

Donec sed odio dui. Aenean lacinia bibendum nulla sed consectetur. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras justo odio, dapibus ac facilisis in, egestas eget quam.
Donec ullamcorper nulla non metus auctor fringilla. Nullam id dolor id nibh ultricies vehicula ut id elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec ullamcorper nulla non metus auctor fringilla. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Nullam quis risus eget urna mollis ornare vel eu leo.

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On this page you can access the slides from the keynotes who have given consent for this. There is also a video recording from Professor Daisy Fancourt talking over her slides as she was unable to present on the day.

Oral presentations

Download detailed abstracts for all the oral presentations

Follow the links below to view the slides for each oral presentation.

Theme 1 – Prevention, Addiction & Health Risks

1. Using behavioural science to design and mainstream a self-service, digitally enabled NHS Health Check model for lower-uptake working-age adults – Paul R. Stokes (Cambridgeshire County Council)
2. From Insights to Impact: Applied Behavioural Science in Primary Care – Kate Abendstern (Caja Ltd)
3. Supporting adherence to UK lower-risk alcohol guidelines amongst middle-aged risky drinkers: a randomised trial of a brief intervention – Dominika Tkacova (Sheffield Hallam University)
4. Exploring the Knowledge, Attitudes, and Beliefs Towards the HPV Vaccination and How this Impacts Intentions to Attend Screening Among Individuals Invited/Eligible for Their First Cervical Screening in Wales: A Qualitative Study – Caitlin Mason (Cwm Taf Morgannwg University Health Board, University of the West of England Bristol)
5. Developing a Behaviourally Informed Playbook for Life Course Immunization – Alina Ojha (Busara Center for Behavioral Economics)
6. Keep Your Cool, Ditch the Vape: A Behavioural-Science and Co-Creation Approach to Tackling Youth Vaping in Tameside – Magpie Creative Communications
7. Tackling Medicines Waste Through Behavioural Science: A Human-Centred Approach to Reducing Repeat Prescription Over-Ordering – Magpie Creative Communications

Theme 2 – Health Systems and Services, & Sustainability

1. Driving digital adoption in London’s 111 services to improve care using patient insights and behavioural change approaches – Kate Lambe (Health Innovation Network)
2. Integrating Behavioural Science into PHW’s Leading for Improvement and Innovation Programme – Clara Barnes (Public Health Wales)
3. Better Conversations: Behavioural Science Strategies for Tackling Vaccine Hesitancy in Complex Systems – Caitlin Williams (ICE Creates)
4. Investigating the representation of behavioural factors in participatory systems maps illustrating ‘Thriving Net Zero Communities in the West Midlands’ – Naomi Bennett-Steele (University of Sussex)
5. Wales Without Violence: Integrating Behavioural Science to Support Whole System Change for Violence Prevention – Bryony Parry (Public Health Wales)
6. Supporting Staff Living with Diabetes Survey – Rhian Meaden (Cwm Taf Morgannwg University Health Board)
7. Your Medicines, Your Health: Applying behavioural science to medicines optimisation – Jen Thomas & Dr Melda Lois Griffiths (Public Health Wales)
8. Improving fidelity and capability in addiction services: developing a behaviour change toolkit for Middlesbrough Council using the COM-B model – Dorothy Szinay (Applied Behaviour Change Ltd)

Theme 3 – Health Inequalities, Equity & Community-Centred Approaches

1. Designing for Diversity: Simplifying Complex Healthcare Navigation Through User-Centric Behavioural Design – Magpie Creative Communications
2. Using Behavioural Science and Real-World Data to Simplify Complexity in Community Prevention: Insights from Scalable, Self-Service Health Checks – Caitlin O’Brien (SISU Health)
3. Understanding Mental Health Help-Seeking in Black-Majority Faith Communities Using the COM-B Model and TDF Framework – Ope Atanda (London South Bank University)
4. Neighbourhood Approaches to Digital Inclusion: Using Participatory Behavioural Systems Mapping for Improving Digital Inclusion Intervention Outcomes for Older People – Lara Suraci (DG Cities)
5. COMMIT to change: a community-centred approach to tackling smoking inequalities in Gloucestershire – Tiago Moutela (Claremont)
6. Community Connectors: Improving cancer screening uptake through an innovative approach to campaign design and dissemination – Marta Campagnola (Claremont)
7. What really engages local communities in healthy lifestyle services? Learnings from a public health service in Cambridgeshire and Peterborough – Emily Rayner (Claremont)