Aline Holzwarth (Applied Behavioural Scientist at Pattern Health & Principal of the Center for Advanced Hindsight at Duke University)

May 2020

This episode is recorded in the midst of the Coronavirus lockdown and features Aline Holzwarth. Aline is an applied behavioural scientist, specialising in digital health research and scientifically informed product design. Her training in psychology and business, and her experience working in research and healthcare have given her the interdisciplinary lens necessary to appreciate the complexity of decision-making in the real world.

We discuss Aline's journey to Dan Ariely's research lab, where she works with illustrators, policymakers, and scientists to test behavioural research's validity in the real world. We look at the impact of the Coronavirus and lockdown, such as breaking down (sometimes decades worth of) barriers in healthcare and the longevity of the flip from in-person to digital interventions. Aline also shares some of her favourite examples of behaviour change in health, such as a simple change on a form leading to a huge saving.